@unpublished{publication-8047, author={Baumann-Pauly, Dorothée and Scherer, Andreas and Palazzo, Guido}, institution={Department of Business Administration}, issn={2296-0422}, number=321, pages=57, series={UZH Business Working Paper Series}, title={Organizational implications of managing corporate legitimacy in complex environments – a longitudinal case study of puma}, year=2012, }