@inbook{publication-7576,
	address={Lisboa},
	author={Meuer, Johannes and Krug, Barbara and DiVito, Lori},
	booktitle={AESE 32 Anos a Ensinar com Casos},
	editor={Dias Ferreira, Manuel},
	pages={online-online},
	publisher={Edições AESE},
	title={A Grand Entrance? Li Ning’s Emergence as a Global, Chinese Brand},
	year=2012,
}