@misc{publication-7128,
	address={cash.ch},
	author={Dietl, Helmut},
	month={OCT},
	note={http://www.cash.ch/news/kolumne/kindle_fire_die_neue_marketingstrategie-1086342-567},
	publisher={cash zweiplus ag},
	title={Kindle Fire: Die neue Marketingstrategie},
	year=2011,
}