@article{publication-7118,
	author={Zhu, Rui (Juliet) and Dholakia, Utpal M and Chen, Xinlei (Jack) and Algesheimer, René},
	doi={10.1509/jmr.08.0499},
	issn={0022-2437},
	journal={Journal of Marketing Research},
	number=3,
	pages={394-407},
	publisher={American Marketing Academy},
	title={Does online community participation foster risky financial behavior?},
	volume=49,
	year=2012,
}