@article{publication-670,
	author={Algesheimer, René and Borle, Sharad and Dholakia, Utpal M and Singh, Siddharth S},
	doi={10.1287/mksc.1090.0555},
	issn={0732-2399},
	journal={Marketing Science},
	number=4,
	pages={756-769},
	publisher={Institute for Operations Research and the Management Science},
	title={The impact of customer community participation on customer behaviors: An empirical investigation},
	volume=29,
	year=2010,
}