@article{publication-6265,
	author={Ansari, Asim and Koenigsberg, Oded and Stahl, Florian},
	doi={10.1509/jmkr.48.4.713},
	issn={0022-2437 (P) 1547-7193 (E)},
	journal={Journal of Marketing Research},
	number=4,
	pages={713-728},
	publisher={American Marketing Academy},
	title={Modeling multiple relationships in social networks},
	volume=48,
	year=2011,
}