@article{publication-4773,
	author={Frey, Bruno S and Savage, David A and Torgler, Benno},
	doi={10.1177/1043463110396059},
	issn={1043-4631},
	journal={Rationality and Society},
	number=1,
	pages={35-49},
	publisher={Sage Publications},
	title={Who perished on the Titanic? The importance of social norms},
	volume=23,
	year=2011,
}