@article{publication-4160,
	author={Buehler, Stefan and Halbheer, Daniel},
	doi={10.1628/093245611794656598},
	issn={0932-4569},
	journal={Journal of Institutional and Theoretical Economics JITE},
	number=1,
	pages={102-118},
	publisher={Mohr Siebeck},
	title={Selling when brand image matters},
	volume=167,
	year=2011,
}