@article{publication-3537,
	author={Algesheimer, René and von Wangenheim, Florian},
	doi={10.1300/J366v05n01_04},
	issn={1533-2675},
	journal={Journal of Relationship Marketing},
	pages={39-57},
	publisher={Taylor & Francis},
	title={A network based approach to customer equity management},
	year=2006,
}