@article{publication-24667,
	author={Reiner, Jochen and Wamsler, Julia and Bornemann, Torsten and Natter, Martin},
	doi={10.1177/00222437241270217},
	issn={0022-2437},
	journal={Journal of Marketing Research},
	pages={Epub ahead of print-Epub ahead of print},
	publisher={Sage Publications},
	title={EXPRESS: How Insurance Prices Affect Consumers’ Purchase Decisions: Insurance Price as a Risk Signal},
	year=2024,
}