@article{publication-24661,
	author={Mal{\"a}r, Lucia and Giuffredi-K{\"a}hr, Andrea},
	doi={10.1002/mar.22081},
	issn={0742-6046},
	journal={Psychology & Marketing},
	pages={Epub ahead of print-Epub ahead of print},
	publisher={Wiley-Blackwell Publishing, Inc.},
	title={The Dark Triad of brand personality: Scale development and validation},
	year=2024,
}