@article{publication-22874,
	author={Schulze, Anja and Townsend, Janell D and Talay, M Berk},
	doi={10.1016/j.indmarman.2022.03.013},
	issn={0019-8501},
	journal={Industrial Marketing Management},
	pages={198-214},
	publisher={Elsevier},
	title={Completing the market orientation matrix: The impact of proactive competitor orientation on innovation and firm performance},
	volume=103,
	year=2022,
}