@article{publication-22504, author={Oertel, Christian and Schmutzler, Armin}, doi={10.1111/jems.12490}, issn={1058-6407}, journal={Journal of Economics and Management Strategy}, number=4, pages={961-979}, publisher={Wiley-Blackwell Publishing, Inc.}, title={Challenging the incumbent: entry in markets with captive consumers and taste heterogeneity}, volume=31, year=2022, }