@bachelorsthesis{publication-22421, author={Giesch, Simon}, editor={Ionescu, Stefania and Hannák, Anikó}, faculty={Faculty of Business, Economics and Informatics}, institution={University of Zurich}, title={Fairness in Online Ad Auctions: the Role of the Auction Mechanism; An analysis of how economic competition leads to discrimination in the displaying of ads}, year=2022, }