@article{publication-22217,
	author={Giuffredi-K{\"a}hr, Andrea and Petrova, Alisa and Mal{\"a}r, Lucia},
	doi={10.1177/10949968221075686},
	issn={1094-9968},
	journal={Journal of Interactive Marketing},
	number=1,
	pages={18-34},
	publisher={Sage Publications},
	title={Sponsorship disclosure of influencers - a curse or a blessing?},
	volume=57,
	year=2022,
}