@article{publication-22196, author={Martignoni, Dirk and Keil, Thomas}, doi={10.1002/smj.3261}, issn={0143-2095}, journal={Strategic Management Journal}, number=6, pages={1057-1082}, publisher={Wiley-Blackwell Publishing, Inc.}, title={It did not work? Unlearn and try again—Unlearning success and failure beliefs in changing environments}, volume=42, year=2021, }