@article{publication-22145,
	author={Breuer, Christoph and Dallmeyer, S{\"o}ren and Rumpf, Christopher and Orlowski, Johannes},
	doi={10.1080/00036846.2020.1834500},
	issn={0003-6846},
	journal={Applied Economics},
	number=10,
	pages={1200-1211},
	publisher={Taylor & Francis},
	title={The effect of sponsorship portfolio size on brand choice: an experimental approach},
	volume=53,
	year=2021,
}