@inproceedings{publication-20715,
	address={AMA Conference Proceedings},
	author={Crestini, Giulia},
	booktitle={AMA Winter Conference 2021},
	publisher={Academy of Marketing Association},
	title={HOW HAVE ONLINE CUSTOMER REVIEWS TRANSFORMED THE ROLE OF BRANDS AS SIGNALS OF INTANGIBLE ATTRIBUTES?},
	year=2021,
}