@inbook{publication-20254, address={London}, author={Mari, Alex and Algesheimer, René}, booktitle={Contemporary issues in Digital Marketing}, doi={10.4324/9781003093909}, editor={Outi, Niininen}, isbn={9780367555337}, pages={Kapitel 7-Kapitel 7}, publisher={Routledge}, title={AI-based voice assistants for digital marketing: preparing for voice marketing and commerce}, year=2022, }