@inbook{publication-20253, address={Cham}, author={Mari, Alex and Mandelli, Andreina and Algesheimer, René}, booktitle={HCI in Business, Government and Organizations}, doi={10.1007/978-3-030-50341-3_32}, editor={Nah, Fiona Fui-Hoon and Siau, Keng}, isbn={978-3-030-50340-6 (P) 978-3-030-50341-3 (E)}, number=12204, pages={405-425}, publisher={Springer International Publishing}, series={Lecture Notes in Computer Science}, title={The Evolution of Marketing in the Context of Voice Commerce: A Managerial Perspective}, year=2020, }