@misc{publication-19865,
	author={Giuffredi-K{\"a}hr, Andrea and Nyffenegger, Bettina and Hoyer, Wayne D. and Khamitov, Mansur and Krohmer, Harley},
	booktitle={American Marketing Association (AMA) Winter Academic Conference },
	title={Consumer Brand Sabotage},
	year=2020,
}