@misc{publication-19863,
	author={Mal{\"a}r, Lucia  and Giuffredi-K{\"a}hr, Andrea and Khamitov, Mansur},
	booktitle={Conference of the Association for Consumer Research (ACR) },
	title={The Dirty Thirty of Brand Personality: Narcissistic, Machiavellian, and Psychopathic Brands},
	year=2020,
}