@article{publication-19844, author={Bachmann, Patrick and Meierer, Markus and N{\"a}f, Jeffrey}, doi={10.1287/mksc.2020.1254}, issn={0732-2399}, journal={Marketing Science}, number=4, pages={783-809}, publisher={Institute for Operations Research and the Management Science}, title={The role of time-varying contextual factors in latent attrition models for customer base analysis}, volume=40, year=2021, }