@unpublished{publication-19034,
	author={Merz, Oliver and Flepp, Raphael and Franck, Egon},
	institution={University of Zurich},
	issn={2296-0422},
	number=384,
	pages=36,
	series={UZH Business Working Paper Series},
	title={Sonic Thunder vs Brian the Snail : Are people affected by uninformative racehorse names?},
	year=2020,
}