@misc{publication-18788,
	author={Giuffredi-K{\"a}hr, Andrea and Nyffenegger, Bettina and Krohmer, Harley and Hoyer, Wayne D.},
	booktitle={The Association for Consumer Research Conference},
	title={When Consumer Brand Sabotage Harms Other Consumers Relationship with the Brand},
	year=2018,
}