@misc{publication-18786,
	author={Petrova, Alisa and Giuffredi-K{\"a}hr, Andrea and Mal{\"a}r, Lucia  and Hauert, Dominik},
	booktitle={American Marketing Association Winter Academic Conference},
	title={Ad Transparency in Influencer Marketing: A Curse or A Blessing?},
	year=2019,
}