@misc{publication-18785,
	author={Giuffredi-K{\"a}hr, Andrea and Nyffenegger, Bettina and Khamitov, Mansur and Krohmer, Harley and Hoyer, Wayne D.},
	booktitle={Consumer Behavior Special Interest Group Conference},
	title={How Consumer Brand Sabotage Affects Other Consumers: The Differential Role of Self-Brand Connection},
	year=2019,
}