@misc{publication-18784,
	author={Giuffredi-K{\"a}hr, Andrea and Nyffenegger, Bettina and Khamitov, Mansur and Krohmer, Harley and Hoyer, Wayne D.},
	booktitle={The Association for Consumer Research Conference},
	title={How Consumer Brand Sabotage Affects Observing Consumers: Buffering versus Amplifying Effects of Consumers’ Prior Self-Brand Connections},
	year=2019,
}