@article{publication-18783,
	author={Nyffenegger, Bettina and Giuffredi-K{\"a}hr, Andrea and Krohmer, Harley and Hoyer, Wayne D.},
	issn={2378-1823},
	journal={Journal of the Association for Consumer Research},
	number=3,
	pages={379-395},
	publisher={University of Chicago Press},
	title={How Should Retailers Respond to Consumer Brand Sabotage},
	volume=3,
	year=2018,
}