@article{publication-18782,
	author={Mal{\"a}r, Lucia  and Herzog, Daniela and Krohmer, Harley and Hoyer, Wayne D. and Giuffredi-K{\"a}hr, Andrea},
	issn={2378-1823},
	journal={Journal of the Association for Consumer Research},
	number=3,
	pages={163-174},
	publisher={University Chicago Press},
	title={The Janus Face of Ideal Self-Congruence: Benefits for the Brand versus Emotional Distress for the Consumer},
	volume=2,
	year=2018,
}