@article{publication-18781,
	author={Giuffredi-K{\"a}hr, Andrea and Nyffenegger, Bettina and Krohmer, Harley and Hoyer, Wayne D.},
	issn={1547-7185},
	journal={Journal of Marketing},
	number=3,
	pages={25-41},
	publisher={American Marketing Association},
	title={When Hostile Consumers Wreak Havoc on Your Brand: The Phenomenon of Consumer Brand Sabotage},
	volume=80,
	year=2016,
}