@bachelorsthesis{publication-18704, author={Egli, Selina}, editor={Haberth{\"u}r, Mischa}, faculty={Faculty of Business, Economics and Informatics}, institution={University of Zurich}, pages=95, title={Ein Vergleich der Legitimit{\"a}tsstrategien der beiden Internetgr{\"o}ssen Facebook und Yahoo}, year=2019, }