@inbook{publication-18645,
	address={Singapore},
	author={Mari, Alessandro},
	booktitle={The UCLA Anderson Business and Information Technologies (BIT) Project: A Global Study of Business Practice},
	doi={10.1142/9789814733564_0007},
	editor={Mangal, Vandana and Mandelli, Andreina and Karmarka, Uday and La Rocca, Antonella},
	isbn={978-981-4713-98-6},
	pages={113-143},
	publisher={World Scientific Publ},
	title={Impact of social media on consumer-brand relationships},
	year=2016,
}