@article{publication-18206,
	author={Chandra, Ambarish and Kaiser, Ulrich},
	doi={10.1287/mnsc.2013.1830},
	issn={0025-1909},
	journal={Management Science},
	number=7,
	pages={1829-1843},
	publisher={Informs},
	title={Targeted Advertising in Magazine Markets and the Advent of the Internet},
	volume=60,
	year=2014,
}