@unpublished{publication-18193,
	author={Dietl, Helmut and Schweizer, Nicolas},
	institution={University of Zurich},
	issn={2296-0422},
	number=352,
	pages=35,
	series={UZH Business Working Paper Series},
	title={Developing a framework to identify and systematise sources of inefficiencies in sports sponsorship from a sponsee perspect},
	year=2015,
}