@article{publication-17531,
	author={Bruch, H. and Menges, Jochen},
	issn={0341-4698},
	journal={Personalwirtschaft},
	number=8,
	pages={32-34},
	publisher={Wolters Kluwer Deutschland GmbH},
	title={Mit Strategie zu mehr Attraktivit{\"a}t},
	volume=33,
	year=2006,
}