@inbook{publication-17278, address={Oxford}, author={Rasche, Andreas and Seidl, David}, booktitle={The Oxford Handbook of Management Ideas}, doi={10.1093/oxfordhb/9780198794219.013.18}, editor={Heusingsveld, Stefan and Reay, Trish and Strang, David and Sturdy, Andrew}, isbn={9780198794219}, pages={336-353}, publisher={Oxford University Press}, title={Management ideas as standards}, year=2019, }