@mastersthesis{publication-17216,
	author={Demajo, Francesco},
	editor={Habib, Michel and Fringuellotti, Fulvia},
	faculty={Faculty of Business, Economics and Informatics},
	institution={University of Zurich},
	pages=56,
	title={Between Ego and Success:   Naming the Company after Yourself as the Ultimate Naming Strategy?},
	year=2018,
}