@bachelorsthesis{publication-16813,
	author={Hofmann, Mich\`ele },
	editor={{\"O}zdemir, Anil},
	faculty={Faculty of Business, Economics and Informatics},
	institution={University of Zurich},
	title={Der Einsatz von Social Media im Sportsponsoring von Einzelsportarten },
	year=2018,
}