@mastersthesis{publication-15482,
	author={Odersky, Sascha},
	editor={Akca, Selin},
	faculty={Faculty of Business, Economics and Informatics},
	institution={University of Zurich},
	pages=50,
	title={The evolution of brand preferences and choice behaviors of consumers new to a market: replication and extension},
	year=2017,
}