@article{publication-15476, author={Hietschold, Nadine and Gurtner, Sebastian and Spanjol, Jelena}, doi={10.5465/AMBPP.2017.197}, issn={2151-6561}, journal={Academy of Management. Proceedings}, number=1, pages={online-online}, publisher={Academy of Management}, title={Understanding and Responding to Negative Emotions in Consumer Resistance to Innovations}, volume=2017, year=2017, }