@inproceedings{publication-14599,
	address={Brussels},
	author={Peschel, Anne Odile and Zielke, Stephan and Scholderer, Joachim},
	booktitle={Marketing in the Age of Data: 45th Annual Conference of the European Marketing Academy},
	editor={Kn{\"o}ferle, Klemens and Warlop, Luk and Samuelsen, Bendik},
	month={MAY},
	pages={1-8},
	publisher={EMAC},
	series={Proceedings of the 45th EMAC Conference},
	title={Constructing an internal reference price for product innovations},
	year=2016,
}