@inproceedings{publication-14595, author={Peschel, Anne Odile and Zielke, Stephan and Scholderer, Joachim}, booktitle={International European Forum on System Dynamics and Innovation in Food Networks}, doi={10.18461/pfsd.2016.1611}, issn={2194-511X}, month={FEB}, number=4, pages={101-103}, publisher={CentMa GmbH}, series={Proceedings in Food System Dynamics}, title={Reference price formation for product innovations: the role of consistent price-value-relationships}, year=2016, }