@article{publication-1444,
	author={Goeree, Jacob K and McConnell, Margaret A and Mitchell, Tiffany and Tromp, Tracey and Yariv, Leeat},
	doi={10.1257/mic.2.1.183},
	issn={1945-7669},
	journal={American Economic Journal: Microeconomics},
	number=1,
	pages={183-203},
	publisher={American Economic Association},
	title={The 1/d law of giving},
	volume=2,
	year=2010,
}