@article{publication-14215,
	author={Hruschka, Harald and Natter, Martin},
	doi={10.1016/S0377-2217(98)00170-2},
	issn={0377-2217},
	journal={European Journal of Operational Research},
	number=2,
	pages={346-353},
	publisher={Elsevier},
	title={Comparing performance of feed-forward neural nets and k-means for cluster-based market segmentation},
	volume=114,
	year=1999,
}