@article{publication-14207,
	author={Mild, Andreas and Natter, Martin},
	doi={10.1057/palgrave.jt.5740055},
	issn={0967-3237},
	journal={Journal of Targeting, Measurement and Analysis for Marketing},
	number=4,
	pages={304-313},
	publisher={Palgrave Macmillan Ltd.},
	title={Collaborative filtering or regression models for internet recommendation systems?},
	volume=10,
	year=2002,
}