@article{publication-14206,
	author={Natter, Martin and Mild, Andreas},
	doi={10.1057/palgrave.jt.5740097},
	issn={0967-3237},
	journal={Journal of Targeting, Measurement and Analysis for Marketing},
	number=1,
	pages={43-52},
	publisher={Palgrave Macmillan Ltd.},
	title={DELI: an interactive new product development tool for the analysis and evaluation of market research data},
	volume=12,
	year=2003,
}