@article{publication-14194,
	author={Kim, Ju-Young and Natter, Martin and Spann, Martin},
	doi={10.2202/1546-5616.1118},
	issn={1546-5616},
	journal={Review of Marketing Science},
	number=2,
	pages={3-3},
	publisher={De Gruyter},
	title={Kish - where customers pay as THEY wish},
	volume=8,
	year=2010,
}