@article{publication-14191,
	author={Ozimec, Ana-Marija and Natter, Martin and Reutterer, Thomas},
	doi={10.1509/jmkg.74.6.94},
	issn={0022-2429},
	journal={Journal of Marketing},
	number=6,
	pages={94-110},
	publisher={American Marketing Association},
	title={Geographical Information Systems–based marketing decisions: effects of alternative visualizations on decision quality},
	volume=74,
	year=2010,
}