@article{publication-14188,
	author={Verhoef, Peter C and Leeflang, Peter S H and Reiner, Jochen and Natter, Martin and Baker, William and Grinstein, Amir and Gustafsson, Anders and Morrison, Pamela and Saunders, John},
	doi={10.1509/jimk.19.3.59},
	issn={1069-031X},
	journal={Journal of International Marketing},
	number=3,
	pages={59-86},
	publisher={American Marketing Association},
	title={A cross-national investigation into the marketing department’s influence within the firm: towards initial empirical generalizations},
	volume=19,
	year=2011,
}